Based in Israel, Paddy Mergui has come up with an intriguing series that explores what it would be like if luxury brands packaged and sold everyday groceries. The exhibition “is meant to highlight the challenges a designer faces when tasked with promoting economic interests while remaining true to his or her own moral compass.”
Animup – Video Production Identity. Isabela Rodrigues‘ Sweety Branding Studio was responsible to create a new brand identity for Animup, a video producer especially for Startups. In cooperation with the client, they decided to develop a visual identity characterized by deconstructed graphic shapes in combination with a revival of stylish 60s colors. This style was applied to a range of business materials such as stationery and business cards.